'#BeOne' | International Equestrian Federation (FEI)


At Redtorch, we were asked to create an original digital-first campaign that unites equestrian athletes and fans across the world to drum up excitement around the prestigious World Equestrian Games.

The organiser (FEI) wanted those event to break records for online engagement and viewership, raising global awareness of this event.


I created a new campaign brand that brought to life the passion, caring and sense of community within the world of equestrianism - #BeOne.

Working alongside a team of talented digital designers, we brought this brand to life through a three-month long digital campaign, creating content across social channels, search and website that built upon the campaign narrative and drew global excitement around the World Equestrian Games.

The campaign broke all of FEI's online engagement records, drawing engagement and livestream views across Asia, Europe and the whole of America.


video views across the campaign


social media engagements


impressions from all content with the #BeOne hashtag