Challenge

A UK-based technology company, specialising in space and defence, needed to hire more software specialists as part of its long-term growth strategy.

In a highly specialist recruitment market, the company's brand awareness was low compared to competitors. The Stonehaven team and I were tasked with launching a recruitment campaign that:

1. Grew brand awareness amongst experienced software specialists (i.e. engineers and programmers)

2. Increased the volume of online applications for relevant positions

Solution

Following extensive research into our target audience's interests, I led the development and launch of an online recruitment campaign that tapped into their career motivations:

1. Working towards a greater purpose and being part of something bigger

2. A good variety in everyday work

3. A sense of challenge and complexity in their daily tasks

The campaign centred around applicants completing a series of fun online games, putting their wits to the test against the country's leading minds in technology. Each game was scenario-based, centring on the global challenges the company were contributing towards tackling, ranging from cybercrime to the climate crisis.

Those who performed the best would be fast-tracked to a job interview.

The challenges were promoted via social media, search platforms, podcast advertising and online display banners.