Challenge

The RNIB's social media team were developing several large-scale projects with paid social media at their heart.

The team required someone to join the team on a three-month basis to support developing strategy, managing campaign delivery and finding innovative ways to optimise paid campaign performance.

This involved working with a vast number of teams across the organisation, including:

• Brand

• Fundraising (Individual Giving, Legacies and Challenge Events)

• Marketing

• Business Services

Solution

I was integrated into RNIB's social media team, holding accountability for all paid social media activity.

During my tenure, I worked with stakeholders to:

• Identify and engage new audiences to take part in RNIB's challenge events

• Enable new approaches to advertising creatives for the RNIB Shop and its legacies offer

• Revitalise the organisation's approach to social media reporting and campaign analysis

• Find opportunities to expand RNIB's brand both online and offline